The Call
Collaborators →
- Director
- Joachim Spruijt
- DOP
- Karim Belkasemi
The Call
Watching tennis usually means following what’s happening on the court. Polymarket gives you a reason to follow what could happen next. Our campaign for Polymarket Tennis turned that shift in attention into something physical, with Maria Sharapova breaking from the familiar side-to-side movement of the crowd to follow the market on her phone. If you watch the game differently, you move differently too.