The Barbershop

Football has always been about more than what happens on the pitch. It’s the predictions, debates and opinions that surround the game — who’s winning, who’s losing and what happens next. For Polymarket’s work with Peso Pluma and Liga MX, we took that behavior somewhere it already lives naturally: the barbershop. A place where football talk is part of the experience and everyone brother has a prediction. So we turned Peso’s prediction into a haircut worth talking about.