Ravers Are Athletes Too

Athletes sweat. Athletes push their limits. Athletes get sponsored. Ravers do all three. Together with Hydro:Ice, the new functional ice pop from The Magnum Ice Cream Company, we launched Ravers Are Athletes Too to find the world’s first pro raver.

The project brought together a brand redesign, fresh art direction and a campaign shoot. Festivalgoers track their nights through a fitness app and compete on performance and creativity for a cash prize and a trip for two to ADE. Cool down so you can stay hot.